Reports
Reports generate comprehensive summaries of your analytics data. Instead of manually reviewing dashboards, get a client-ready snapshot with trends, comparisons, and revenue breakdowns — every number computed directly from your verified data, never estimated.
Plan limits
All plans include Reports. See plan limits below for per-tier quotas.
Generating a Report
- Navigate to the Reports page in your project dashboard
- Click Generate
- Choose a date range (maximum 31 days)
- Optionally add a report name
- The report generates in a few seconds
What's Included
Each report covers:
- Performance verdict -- a revenue-led headline when the period has conversions, a traffic-led one otherwise
- Traffic overview -- sessions, page views, unique visitors, and trends
- Conversion analysis -- goal completion rates and changes vs. previous period
- Top performing pages -- entry pages and high-bounce pages
- Campaign performance -- traffic source and UTM campaign breakdown, with top products sold per campaign
- Audience composition -- devices, countries, and new vs. returning visitors
- Period comparisons -- key metrics compared to the previous period, shown only when a reliable baseline exists
Sharing
Each report has a shareable public link. Share it with teammates, stakeholders, or clients -- no TraceLog account required to view. The public page includes a Download PDF action for a clean deliverable.
Plan Limits
| Plan | Reports per Month |
|---|---|
| FREE | 1 |
| GROWTH | 5 |
| PRO | 30 |
| BUSINESS | 50 |
| ENTERPRISE | 100 |
tip
Generate weekly reports to track progress over time. Comparing consecutive reports makes it easy to spot trends and measure the impact of changes you've made.