Funnels
Funnels let you define multi-step user journeys and see exactly where visitors drop off. Whether it's a signup flow, checkout process, or onboarding sequence, funnels show you which steps lose the most users.
Plan requirement
Funnels requires the PRO plan or above.
Creating a Funnel
- Navigate to the Funnels page in your project dashboard
- Click Create Funnel
- Add between 2 and 10 steps
- Each step can be either:
- Page View -- a URL path the visitor must view
- Custom Event -- a custom event the visitor must trigger
Page View Matching Modes
When using Page View steps, choose how the URL is matched:
| Mode | Example | Matches |
|---|---|---|
| Exact | /pricing | Only /pricing |
| Contains | blog | /blog, /blog/post-1, /company/blog |
| Starts with | /docs | /docs, /docs/api, /docs/guides/ecommerce |
Analyzing a Funnel
Once created, the funnel view shows:
- Per-step conversion rate -- percentage of users who completed each step
- Overall conversion rate -- percentage who completed the entire funnel
- Drop-off between steps -- where the biggest losses occur, so you know which step needs attention
Segmentation
Filter funnel data by:
- UTM source / medium / campaign -- see how different traffic sources perform through your funnel
- Country -- compare funnel performance across regions
- Visitor type -- new vs. returning visitors
Data Range
Funnel analysis uses a 90-day historical lookback. Sessions older than 90 days are not included in funnel calculations.
tip
Start with your most critical conversion path -- for example, landing page, signup, and activation. Once you understand the primary funnel, add secondary funnels for features, upgrades, or onboarding steps.