Funnels
Funnels let you define multi-step user journeys and see exactly where visitors drop off. Whether it's a signup flow, checkout process, or onboarding sequence, funnels show you which steps lose the most users.
Funnels requires the PRO plan or above.
Creating a Funnel
- Navigate to the Funnels page in your project dashboard
- Click Create Funnel
- Add between 2 and 10 steps
- Each step can be either:
- Page View -- a URL path the visitor must view
- Custom Event -- a custom event the visitor must trigger
Page View Matching Modes
When using Page View steps, choose how the URL is matched:
| Mode | Example | Matches |
|---|---|---|
| Exact | /pricing | Only /pricing |
| Contains | blog | /blog, /blog/post-1, /company/blog |
| Starts with | /docs | /docs, /docs/api, /docs/guides/ecommerce |
Analyzing a Funnel
The Funnels list shows every funnel at a glance with its headline metrics for the active date range:
- Overall conversion rate -- the share of users who made it through the whole funnel
- Users completed / entered -- the raw counts behind that rate
- Bottleneck hint -- when one step drops significantly more users than the others, the card flags the step by name (e.g. "Biggest drop at Add to cart") so you can prioritise without opening the funnel
- Funnels are ordered by conversion rate, highest first, so the funnels most worth investigating sit on top
Click a card to open the full funnel view:
- Per-step conversion rate -- percentage of users who completed each step
- Overall conversion rate -- percentage who completed the entire funnel
- Drop-off between steps -- where the biggest losses occur, so you know which step needs attention
Segmentation
Filter funnel data by:
- UTM source / medium / campaign -- see how different traffic sources perform through your funnel
- Country -- compare funnel performance across regions
- Visitor type -- new vs. returning visitors
Data Range
Funnel analysis uses a 90-day historical lookback. Sessions older than 90 days are not included in funnel calculations.
Start with your most critical conversion path -- for example, landing page, signup, and activation. Once you understand the primary funnel, add secondary funnels for features, upgrades, or onboarding steps.